Social Media Management

Zetlin develops content - both static and video - for NYCDOT’s Roosevelt Avenue Bridge Project

As time passes by, the world we live in has changed and the way we communicate has evolved as well. We understand that reputation is important and today, social media has become a major tool to build, maintain and track an organization’s reputation. Our experience in public engagement and community relations can be transferred to the digital field, helping the organization build relationships online and offline.

To be able to successfully help organizations and their online reputation, we offer the following services:

• Copywriting – we develop social media calendars tailored to your needs. We offer the option to create weekly or biweekly calendars. We work with clients to set a tone for each one of their social media platforms and we offer recommendations on the type of content that fits each of their profiles.

• Competitors’ Tracking – in order to be innovative, we understand the importance of tracking the competition to be able to update strategies or make sure we are on the right path.

• Community Management – the most important part to keep the public engaged in social media is through community management. Zetlin will keep track of comments, likes and share to make sure that the followers are engaging positively and the community manager will develop conversations with users, whether they have posted positive or negative comments, in order to build relationships and create solutions to the negative reactions.

• Social Media Reports – each month, Zetlin will develop a report to deliver results to clients. These will include number of followers, engagements, comments, highest performing posts and recommendations for the next month based on the results.